March 2014 ~ seo

Wednesday 5 March 2014

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01:41

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01:35

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Monday 3 March 2014

Introduction

09:26

Google History
--------------------
In the year 1995, Larry Page & Sergey Brin started working together on a search engine called BACKRUB.BackRub operated Stanford servers for more than a year-eventually taking up too much bandwidth at the university fits so, two years later, Larry and Sergey decided that the BackRub search engine has a new name.
They want to keep a new name for that process. After some brainstorming and lot of thinking, they go with Google-a play on the word "googol" , it is a mathematical term for the number represented by the numeral 1 followed by 100 zeros. The use of the term reflects their mission to organize the web. Seemingly infinite amount of information.

The purpose of SEO is that, "To get your webpage a top position in a search engine" . This is only achieved through SEO only. Therefore do SEO to get your webpage top listed in a search engine.

SEO Includes

1. ON Page Optimization
2. OFF Page Optimization

On Page Optimization covers all the technical work of the website. Certain modifications are done to the web page code. It carries 10% of the SEO.
Off Page Optimization includes several steps to get your site top rank in Search Engine. It carries 90% of the SEO

Entrepreneur

08:08

If you are SEO specialist and an exper in SEO then you can be an entrepreneur

1. You can be a boss.

2. You can keep a SEO company

3. You can run a company from home

4. You can maintain employees through online without any cost or expenditure.

5. You can run a company without investment.

Work Form Home

08:03

You can also work form home if you know SEO

1. By using adwords

2. Working to Google Adsense

3. Work for various projects to companies from home

4. You can SEO works from home

5. You can run any online projects

e.t.c

Job Purpose

08:01

For students SEO is used for various job purposes. Student can settle on various platforms if they gone through SEO. They are

1. Technical work for web development

2. As a keyword research

3. As a Webmaster

4. As a Analyst

5. As a online marketer

6. As a online ads publisher
e.t.c

Keyword

07:58

It plays a key role in Search Engine Optimization

1. Used to choose keyword for your website to do SEO

2. It is base for SEO

3. Proper keyword research can get you top rank as soon as possible

4. It is done by using various keyword tools

5. A keyword research must sastisfy

---> Good Searches
---> Low competition
---> Less number of results

Webmasters

07:55

Webmaster is used as

1. It is designed for website owners to check the SEO performance of a website.

2. Sitemaps are submitted using webmasters

3. It gives ranking report for various pages, for various keywords

4. It shows you if there are any errors in your site.

5. It guides you towards the improvement of your SEO

6. If at all your site is hacked or spamed or black listed, you can get a message here.

Analytics

07:51

If you are the Search Engine Optimizer, then you should be aware of this analytics, because it is useful to

1. Track the website or webpage visitors

2. How much time user is spending on your webpage

3. From which country, state and location the user is visiting

4. From which browser the user is viewing your webpage

example map showing analytics of a webpage

5. What operating system he is using

6. What is the bounce rate of the particular page.

7. How many are directly visitng your site, and how many users are visiting through search engine.

8. How many regular visitors are there for your website

9. How many new visitors are visiting your site

e.t.c

Off Page Optimization

07:46

Off Page Optimization work is completely out the technical work. Here the Off Page Optimization is done by using several steps.

1. Getting backlinks

2. Directory Submission

3. Article Submission

4. Press Releases 5. Social Bookmarking

6. Forums

7. Blog Commenting

8. Profile Creations

It also includes
---> How to protect your site
---> Blocking copy-paste operations
---> Social marketing e.t.c

On Page Optimization

07:42

On page optimization is completely and purely a technical work. Search engine do not display websites, but in real time they display webpages.

Always remember that every page is treated individually. So SEO is done for each page seperately. The marks of one page cannot share with the others.Here the changes are done with certain tags

1. TITLE

2. HEADER

3. PERMALINKS

4. META DESCRIPTION TAG

5. META KEYWORD TAG

6.IMAGE ALTERNATIVE TAG

Why SEO

07:36

1. It is the most Efficient and Economical way to promote any website 24*7 worldwide that too through targetting.

2. The ranking you get is longer term, sometimes for years and years. The webpage ranking dosent fall down.

3. There are no pre-requsite nor any versions in SEO to update your knowledge.

4. Ranking doe not depend on the
---> age of the site/page
---> Owner of the site.page
---> Content in the site
Ranking is purely based on SEO of the website.

5. Future of SEO is promising as it is related to online marketing

6. The jobs prospects in SEO is very good because of high demand and less emloyees.